3 MOST COMMON ADVERTISING MISTAKES ON FACEBOOK AND INSTAGRAM

Advertising on Facebook, now known as Meta advertising, comes with several aspects to be mindful of to effectively invest your resources. It is important to realize that the success or failure of an advertising campaign is not solely the responsibility of the Meta platform, including Facebook and Instagram. Many of these factors are under the control of the advertiser themselves.

 

Do not use a personal advertising account

If you haven't created a business advertising account for your business page on Facebook, you should create one. Many users are not aware that a personal advertising account and a business advertising account are different. A business advertising account has the additional advantage of better ad delivery, where the algorithm more efficiently identifies relevant users interested in your products or services.

Additionally, there is a risk that the advertising account may be blocked. If a personal advertising account is blocked, all associated business advertising accounts are automatically blocked as well. Blocking can occur for various reasons, including unverified identity, absence of two-factor login authentication, or unpaid advertising. While these blocks can be quickly resolved, frequent rejections for ads may pose a more serious problem.

 

Don't forget about the pixel and events

Facebook pixel is a tool from Facebook that integrates with websites and allows monitoring the behavior of visitors on these sites. Its main function is to track user interactions with a website and gather important data that can be subsequently used in Facebook advertising campaigns. Overall, Facebook pixel provides crucial analytical data and tools for optimizing Facebook advertising campaigns and improving website performance.

It's important to set up events such as "add to cart," "initiate checkout," "purchase," and others.

 

Do not confuse a sponsored post with professional advertising

A boosted post on Facebook is a regular post that a page or profile pays to be shown to a larger audience. Professional Facebook advertising involves creating ad content through ad tools, allowing for more precise targeting, conversion tracking, and other advanced features. A boosted post is simpler and less adjustable, while professional advertising provides more options and analysis to achieve specific business goals.

 

Here are some key differences and their potential impacts on influencing sales:

Target audience and targeting:

Boosted post: May be simpler and targeted to existing page fans or their friends.

Professional ad: Provides more advanced targeting options, including demographic data, user behavior, and interests.

Content format:

Boosted post: May be more organic and natural, resembling a regular news feed post.

Professional ad: Allows for the creation of various formats, including images, videos, carousels, etc.

Campaign goal setting:

Boosted post: More suitable for increasing brand awareness, reach, and engagement.

Professional ad: Can be more specific in achieving specific business goals, such as conversions, app downloads, registrations, etc.

Performance analysis:

Boosted post: Has limited analysis and tracking options compared to professional advertising.

Professional ad: Provides detailed analytical tools for tracking conversions, return on investment (ROI), and other key campaign performance indicators.