Meta offers for businesses a wide range of fascinating tools that can significantly strengthen your brand on platforms like Facebook, Instagram, and other apps belonging to the Meta group. Let's explore together the options of settings and connections, and discover new possibilities for your business!
Level 1
For a beginner entrepreneur or marketer, it is crucial to start with this basic setup - linking Facebook and Instagram. And nowadays, you can also add Threads to Instagram; however, without Instagram, you won't even gain access to this new app.
Level 2
If you're already planning to kickstart some simple advertising, don't forget that Facebook will automatically create a personal advertising account for you. However, it's important to realize that this personal account is often mistaken for a business advertising account, which offers more precise targeting and significantly reduces the risk of your personal Facebook account being permanently blocked for advertising purposes.
Level 3
If you want to take your advertising to the next level and start using the pixel to track visits to your website, it's crucial to understand account settings precisely. Without sufficient information, you could easily find yourself in a situation where your settings are not entirely optimal. Therefore, if you're planning to start using the pixel and invest in more professional advertising, it's wise to consult with someone who already has experience in this area.
Level 4
In settings without a business account, it's still possible to move a little further by adding catalogs. Ideally, these catalogs should be automatically updated. However, without a business account, it would be very challenging to add more partners to your business. This will require creating new advertising accounts and adding many permissions individually, which can be complicated.
Level 5
Therefore, it's ideal to create a business account and a business advertising account from the beginning. This way, you have the opportunity to add more tools that enhance your advertising presence on the world's most used apps - Facebook, Instagram, WhatsApp, and Messenger. Subsequently, it's much easier to connect a new partner, marketer, or consultant.
Level 5+
If your business is expanding internationally or you decide to add something entirely new, a business manager will allow you to keep your entire business organized and under control. With one business manager, you can create multiple advertising accounts, business accounts, connect multiple pixels, and more.