TOOLS YOU NEED FOR ADVERTISING ON FACEBOOK AND INSTAGRAM

Facebook Page

A Facebook page is a public profile that can be created by an individual, organization, brand, or business on the Facebook social network. These pages are used for sharing information, content, and communicating with the audience. On the page, posts, photos, videos, and other content can be published for followers or fans to view and interact with. Facebook pages can be used for personal or professional purposes, offering the opportunity to build an online community and brand through interactions and feedback from followers. Page administrators have access to analytics and statistics, allowing them to track the reach and engagement of their content.
 

Instagram Business Profile

An Instagram business profile is a public account created for organizations, businesses, or brands, enabling the sharing of visual content and interaction with the target audience on this popular social network. The business profile provides access to specific tools and features designed for businesses and brands, including analytics, the ability to place ads, and create sponsored posts.
 

Facebook Business Account

A Meta business account is software that provides various tools for managing, analysing, and optimizing online business activities. In the case of Meta, it includes tools for managing pages on Facebook and Instagram, monitoring ad performance, analysing statistics, and other features related to the commercial use of their platform.
Facebook Ad Account

A Facebook ad account is a special account that allows businesses and advertising agencies to manage their advertising campaigns on the Facebook social network. Through the advertising account, ad managers can create, manage, and monitor advertising content displayed on the Facebook and Instagram platforms, as well as other associated networks.

 

Advertising accounts provide access to various tools and features, including the ability to target ads to specific target groups, monitor ad effectiveness through analytics and statistics, set budgets and campaign schedules, and utilize various ad formats, such as images, videos, carousel posts, and more.

 

Advertising accounts allow precise measurement of advertising campaign performance, tracking conversions and engagement, and creating personalized advertising strategies based on campaign results. Ad managers thus have control over various aspects of their advertising activities on the Facebook platform.
 

Pixel and Event Manager

The Facebook Pixel is a small code placed on a website that allows tracking visitors to that site. It is a tool from Facebook that helps businesses measure the effectiveness of their ads by tracking actions people take after clicking on an ad. The Facebook Pixel collects data on visitor behaviour, including page views, actions taken, purchases, and other interactions. This information is then used to optimize ads and improve targeting.
 

The Event Manager is a Facebook tool that allows businesses to track and manage various events on their websites. These events may include actions such as purchases, registrations, or other conversions. The Event Manager is often used in conjunction with the Facebook Pixel, as it allows defining and tracking specific events to be analysed.

 

These tools collectively help marketers and businesses better understand the behaviour of their online visitors and optimize their advertising campaigns on Facebook based on real conversions and interactions on their websites.
 

Business Manager
The Product Catalogue on Facebook is a feature that allows businesses to create and manage lists of their products or services directly on the Facebook platform. This catalogue includes information about individual products, such as images, descriptions, prices, and availability. The catalogue can be subsequently used in various business tools on Facebook and Instagram.

 

Key elements of the product catalogue on Facebook include:
Products and Attributes: Each record in the catalogue represents a specific product or service and includes information such as name, images, descriptions, prices, and other relevant attributes.

Dynamic Ads: The product catalogue allows the creation of dynamic ads, which automatically display relevant products to people who have shown interest in similar products or services.
Shopping on Facebook and Instagram: Products from the catalogue can be integrated into shopping features directly on Facebook and Instagram, allowing customers to shop directly from these social media platforms.