A Facebook ad campaign audit provides a detailed view of the performance of your advertising campaigns. I will examine key metrics to identify improvement opportunities. Based on the audit, I provide specific advice on optimizing content, targeting, and identifying opportunities for better return on investment.
Most Common Mistakes I've Encountered:
- Incorrectly set up advertising account: Many people advertise from their personal ad account, but using a business ad account is more effective and secure
- Using sponsored posts with the expectation of results similar to ads, but sponsored posts are not ads
- Poor ad structure: Campaigns, ad sets, remarketing, targeting, and ad objectives need to be properly organized