My Story

I began my current specialization by managing the Benfica futsal fan page on the Instagram platform. This experience opened doors for me in the world of social media, where I learned to create graphic visuals and mastered the effective use of tools provided by Instagram. Before its deactivation, this profile achieved a significant number - 20 thousand followers, making it one of the largest in Europe in the field of futsal.

My currently often underestimated academic studies at the university have provided me with a substantial contribution. Without a theoretical foundation in business, advertising, and the psychology of commerce, it would have been challenging for me to conceive the idea and courage to establish my own advertising agency on social media. After graduating from university, I engaged in various projects. While the pandemic brought many challenges, I endeavoured to adapt and seek new opportunities. I dealt with the management of social media for various business projects, dedicated myself to graphic design, and also engaged in translation activities. Similarly, I gained initial experiences with advertising on social networks and began exploring its potential.

Securing a position at Studio Moderna propelled me forward the fastest. I learned to create and optimize advertising to high standards, utilizing all available tools from Meta. All of this was possible thanks to an amazing team in which I progressed rapidly. Working for this Slovenian company became a key milestone in my career. Thanks to colleagues from Slovakia, Slovenia, Romania, and Ukraine, I gained rich knowledge and even more experience.

However, circumstances eventually led me to part ways with Studio Moderna. It was time to decide whether to pursue my own path in advertising or try something completely new. In the end, I chose the opportunity to go my own way and fulfil my goal of becoming my own boss.