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TOP 3 CAMPAIGNS IN THE FIRST YEAR

I started my own business venture in February 2023, and throughout the first year, I gained many valuable experiences collaborating with various e-commerce platforms. Out of many of these projects, I would like to share with you the three most successful ones. This success serves as an excellent example of the potential achievable on social media through active and systematic work.

 

It's important to note that the success of these campaigns wasn't solely the result of quality advertisements I created, but also the continuous effort and development of the e-commerce platforms. Exceptional results can be attributed to a multitude of factors, but the quality of work never relies solely on one of them. A successful e-commerce platform is shaped by the effort of all involved parties and their dedication to continuous improvement.

 

This post will also provide a more detailed overview of the results. All results are provided through Meta services and do not display the total revenue and costs of the e-shops.

michaelastore.sk

I built the foundations for my own business through collaboration with michaelastore.sk, and the results we achieved together are more than remarkable. Michaelastore.sk, an e-commerce platform specializing in clothing, was founded in November 2022, and since its inception, we have been closely following its development with satisfaction. Utilizing the Shoptet platform from the beginning was crucial in establishing the groundwork for future success. This e-commerce platform continually strives to offer new trends, leading to regular content updates and maintaining its relevance. This approach has proven to be key in retaining and growing its customer base.

 

From March to February 2023, we invested an impressive 40,000 EUR in advertising campaigns, and our efforts brought significant returns. We gradually increased the advertising budget to optimize results. We started with a daily budget of 15-20 EUR and by December, we had increased this budget to as much as 250 EUR per day. With the increase in advertising budget, we had the opportunity to experiment with various ad formats, visual elements, and targeting, allowing us to continuously refine our marketing strategies and achieve even better results.

mumax.sk

This ambitious tale of commerce is a clear testament to the fact that where there's a will, there's a way. At the outset of our collaboration, this e-commerce store remained largely passive. However, the advertising campaign brought a surge of visits, clearly indicating areas for improvement. The state of the bespoke e-commerce platform at the time struggled with deficiencies. Failure to send order confirmation emails, complicated payment and purchasing processes, and other technical shortcomings seriously hindered its growth. The decision to transition to the Shoptet platform ultimately proved to be pivotal. Not only did we gain more robust support, but we could also focus on innovations and strategies, rather than endless repairs and adjustments. This move allowed us to concentrate on the development of the e-commerce store and move forward without unnecessary technical obstacles.

 

We made a significant leap at the right time, as the definitive change occurred in the autumn, enabling us to enter the end of the year with the best prospects. The advertising campaign in November and before Christmas proved to be breakthrough, finally bringing the anticipated improvement in results. During this period, we invested maximum amounts, reaching up to around 40 EUR per day. Overall, we spent approximately 2,600 EUR during this time interval, but our investment yielded almost 16,000 EUR in returns (figures provided below). This impressive cost-to-revenue ratio achieved high cost profitability, which was sixfold. It's important to note that these numbers only include orders directly attributed to Facebook advertising and do not encompass total revenue.

 

As for the advertising campaign itself, it was based on detailed targeting, with a focus on the most successful demographics, and of course, remarketing was not neglected. Continuous updates and innovations on the e-commerce store allowed us to smoothly transition between different designs and products. We regularly changed advertising creatives every week to introduce new visual elements into the campaign and thus maintain customer interest at its peak. This dynamic approach helped us keep the campaign fresh and attractive, resulting in better results and longer-term engagement from our target audience.

cool-mania.com

Cool-mania is already an established and successful e-commerce store, regardless of our advertising collaboration. However, for me, this collaboration presented a new challenge. Although Cool-mania has been operating for some time, it was necessary for us to set up their Facebook advertising strategy from scratch, including proper pixel configuration and events, to utilize its potential as effectively as possible. After this thorough setup, we could finally launch our campaigns, ready to achieve new successes and growth.

 

When we began targeting our audience on social media, the initial campaigns didn't reach as high as we envisioned. However, these initial advertising activities were crucial for gathering important data and their subsequent analysis, which allowed us to optimize our advertising strategy. This way, we could implement new procedures and campaigns that yielded much better results and increased sales. This process affirmed the critical nature of decision-making based on data, which proved pivotal for the success of our advertising campaigns.

 

The advertising was structured to appeal to various audience segments and effectively promote a diverse range of products. Detailed audience segmentation was key to success, allowing us to precisely target different groups of prospects. Thus, we utilized various objectives for voice translators, LED shoes, spy cameras, 3D maps, and luxury office equipment. Remarketing was also a given, which became a crucial component, especially in January 2024. With the new strategy, we managed not only to decrease monthly advertising costs but also to acquire more purchase-motivated customers. This resulted in significant improvements in the efficiency of our advertising campaigns and strengthened customer trust in our brand.

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